Marketing a Casino


Marketing a Casino is crucial to retaining customers. While many casino patrons come for the games, they’re interested in other aspects of the casino. They may get thirsty after several hours of gaming, want to grab a drink after a big win, or invite a friend to see a live show. These non-gaming attractions will help keep them on property. Casino marketing techniques include general advertising, freebies, and a focus on the customer’s emotional state.

Moreover, casinos offer attractive inducements, like reduced-fare transportation and free drinks and cigarettes. These incentives are based on the house edge, which is the casino’s average profit. The longer you play, the higher your chances are to lose money. In addition, some casinos offer live entertainment, such as comedy shows. However, it’s not always easy to win. Whether you’re a regular or a big player, the most important part of casino marketing is to attract patrons who love to win!

The health benefits of casinos should be examined in future studies. One study from Harrah’s Entertainment showed that a majority of female casino gamblers preferred electronic games, while 63% of men did. The study also found that the typical casino gambler was 46 years old, a female, and came from a household with an above-average income. In addition to this, the majority of casino gamblers were over 45 years old, indicating that they had more time and more disposable income.